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Personal Branding: Self-Marketing for Marketers
Have you started work on your personal brand yet? I highly encourage you to start now. Just like a product brand delivers sales, the ‘X-factor’ of your personal brand delivers opportunities, new...
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Deliver Results With Three Outside-the-Box Marketing Tactics
As I see it, there are three viable marketing options beyond search and social. I know what you’re thinking. You think I’m going to say “content marketing” for one of them. Well yes, you’ll need...
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Are You a Thought Leader or a Thought Follower?
Well, obviously you’ll see yourself as a ‘thought leader’, don’t you? But actually, what does that mean? And can you make money out of being a thought leader? Thought leadership means a lot of...
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5 Ways to Establish Yourself as an Industry Expert
What’s a better branding tool than advertising? Even better than press releases? Being quoted by the media as an expert in your industry. Journalists and bloggers are constantly writing stories that...
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